VMÖ Workshop: Questionnaire creation and programming in practiceRückblick: VMÖ Workshop Fragebogengestaltung

The design of questionnaires is one of the most important competencies in market research. Grammar and spelling are only the basis. Methodological wording, appropriate scaling and effect-neutral dramaturgy are the essential elements of a questionnaire that also measures what the researchers want to measure. Good literature is hard to find. Knowledge is mostly based on…