The Research Got Talent Initiative started with the Associations in Hong Kong and India. They organized local competitions wherein young researchers had the opportunity to implement projects to address issues encountered by charities and non–governmental organisations (NGOs). After the success of this initiative in Hong Kong and India, the Associations Sounding Board discussed the opportunity for a global version at the Amsterdam Congress 2017, and the first edition of Research Got Talent ran in 2020.
The Research Got Talent initiative now continues at the local level, under a global umbrella:
• To encourage the participation of young researchers in practical market research
projects;
• To highlight and showcase the positive impact of market research in tackling social
issues and engaging a wide variety of stakeholders;
• To present a fantastic opportunity for local Associations to demonstrate the talent
that we have amongst the youth in our profession and to foster cooperation with its
current members, potential members, and local NGOs in tackling some of the social
issues that are relevant locally;
By taking this initiative onto the global level, ESOMAR encourages the winners of the global
competition to present their project at the ESOMAR Congress in September 2024, showcasing
the great work achieved by young researchers. This is a key opportunity to increase the
exposure of participating Associations both in the media and locally, as well as on the global plane.
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