From September 24th to 26th, the 71st ESOMAR Congress took place in Berlin. For three days, the global community came together to discuss and celebrate under the headline „Brilliance“, the same in the market research industry. It was striking that not a single talk at this congress or even a session whined once – not…
On 22nd and 23rd of August, this year’s INSIGHTS congress of the journal „Planung & Analyze“ took place. After the GOR in Cologne, the conference „quality in market research“ in Vienna, the BVM Congress in Hamburg is the venue for the specialist event for market and opinion researchers. VMÖ Chairman Robert Sobotka was also at…
On June 11th and 12th, the 53rd Congress of the Professional Association of German Market Researchers (BVM) took place in Hamburg. The claim of the congress was „From influencer to PoS: What works like in advertising impact research?“ In numerous lectures, this topic was highlighted by various (even non-industry) sites, as blogger Vreni Frost, well-known…
Die Autoren sind Marco Ottawa und Rochus Winkler: Die Marktforschungsbranche steht einer Reihe von vermeintlichen Bedrohungen, wie Do-it-yourself-Marktforschung, Big Data oder Preisverfall gegenüber. Das Buch schildert zunächst die psychologische Verfassung der Branche in der Region DACH. Es folgt eine Einführung in den Kompetenzbegriff und die Kompetenzforschung. Der Hauptteil beginnt mit einer Bestandsaufnahme, was in der…
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