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Review ESOMAR Congress BerlinRückblick ESOMAR Kongress in Berlin

From September 24th to 26th, the 71st ESOMAR Congress took place in Berlin. For three days, the global community came together to discuss and celebrate under the headline „Brilliance“, the same in the market research industry. It was striking that not a single talk at this congress or even a session whined once – not…

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Review BVM Congress 2018Rückblick: BVM Kongress 2018

On June 11th and 12th, the 53rd Congress of the Professional Association of German Market Researchers (BVM) took place in Hamburg. The claim of the congress was „From influencer to PoS: What works like in advertising impact research?“ In numerous lectures, this topic was highlighted by various (even non-industry) sites, as blogger Vreni Frost, well-known…

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